We have teamed up with Monotype to produce a capsule collection based around perhaps the world’s most popular and well-known typeface.
The Helvetica family has been used by countless brands and creative professionals, in millions of designs since its inception.
"Working with Helvetica on our products was done with a focus on classic Swiss Modernist design that took off around the time of the typeface’s launch in the late 1950s - graphically clean, modern and simple - a sharp contrast to professional cycling jerseys that are awash with logos."
Milltag Founder and Creative Director
"Helvetica is a typeface built for both form and function, similar to the way Milltag designs great cycling apparel. We’re very excited to partner with Milltag to bring one of the world’s most popular typefaces to the forefront, providing this limited capsule collection to a new audience of design enthusiasts.”
Monotype Senior Director of Creative
• Velcro tab for secure fastening