About us

Pedalling Individuality since 2010


We create bespoke performance cycle clothing for every level of road cyclists - from weekend warriors to the pro peloton. Established in London by expert graphic designers and dedicated cyclists, our innovative products utilise the finest technical materials and are ethically tailored by hand in Europe. Our blend of design knowledge, product development and hands-on customer service means we deliver the best and most distinctive road cycling apparel on the market.

Key Personnel

Ed Cowburn Director

Ed founded Milltag in 2010 after several years as a brand and graphic designer. He continues to approve every product that leaves the factory with a Milltag logo on, including all custom kit to make sure it meets his particular design aesthetic. When not planning the next phase of the company, Ed clears his head by painting, drinking whiskey and of course cycling, though not at the same time.


Pete Kelsey Director

Prior to Milltag, Pete began his career at MCA / Universal Music where he ended up as Head of Art. Having worked with the likes of The Stone Roses, Ocean Colour Scene and Black Grape he decided set up his own design studio before falling in love with cycling and setting up Milltag with Ed. An audax demon, where most people are happy with Sunday club ride or the odd 100 miles, Pete prefers the challenge and meditation of several hundred kms in the saddle.


Sullivan Corde Lead Designer

Sullivan provides Milltag's Gallic flare, joining after several years working in Paris on projects for some of the biggest names in cycling - ASO, UEC, FDJ and Europcar. He decided to cross over the Channel to share his savoir faire and his joie de vivre with Milltag. When not working on the next collection, Sullivan is enjoying a glass of red wine with some cheese to help him to dream up our next collection.