We create bespoke performance cycle clothing for every level of road cyclists - from weekend warriors to the pro peloton. Established in London by expert graphic designers and dedicated cyclists, our innovative products utilise the finest technical materials and are ethically tailored by hand in Europe. Our blend of design knowledge, product development and hands-on customer service means we deliver the best and most distinctive road cycling apparel on the market.

Our Story

Milltag was started in 2010 by Ed Cowburn and Pete Kelsey as a response to not being able to find any jerseys that weren’t boring, generic and uninspiring. Production began with their own limited edition jerseys and collaborations with leading artists and designers from around the world. In 2011, due to demand from customers Milltag expanded to make custom kit and have created and sold thousands of designs all over the world: from collaborations with artists including INSA and Rich Mitch; to classic bands like Pixies and Ride; from cycling projects including Herne Hill Velodrome and the Revolution Series; to international companies such as Eurosport and the BBC, not to mention plenty of clubs, events companies, charities, and of course our own designs.

Our products are also race proven at the highest levels as the official racewear suppliers for the first two editions of the ASO’s Tour de Yorkshire and now the Tour of Oman. We have also supplied UK professional women’s team Matrix Pro Cycling for four years whose ranks included World and Olympic Champions Laura Kenny and Elinor Barker.

We believe that cycling, whilst being the toughest sport, should be enjoyed. That for every grimace on an ascent, there is delight in a descent and that well-earned beer at the end of a hard day in the saddle.