We moved into our studio on Ravey street, in Shoreditch, 18 months ago. It immediately felt like home, helped by the fact we had so many wonderful customers and friends dropping by to our prime location in the heart of London’s East End.
When we emerge from the current lockdown situation, everything is going to feel a bit strange. Going back to work, back to the shops, even just back to walking the streets will feel at least a little alien the first few times. Indeed, taking precautions around the spread of germs might become more normal and practiced than before. For many, going to work or going about everyday activities in public may mean wearing a facemask.
2020 is a big one for us at Milltag. It marks ten years since we debuted our first ever jersey, a nod to the successes of the 2009 Tour de France. Since then, life at Milltag and the cycling world have both changed immeasurably. The sport has gone from niche to the mainstream, powered by successes at Olympic games and Tours de France alike.
The last week has seen normal life for most of us turned if not upside down then at least a little sideways.It’s an extraordinary set of circumstances and the safety and health of yourself, your neighbours and those around you at home and at work is the priority.
In between the dusk of Madchester and the dawn of Britpop two south Londoners produced an album fusing the new with the old. Drum machines, samples and sequenced bass was mixed with guitar riffs and witty, double-entendre strewn lyrics to produce a truly unique sound.