We were approached by the wonderfully acronymed UCLUCC (University College London Union Cycling Club) in March 2017 to take on their kit duties.

Tasked with evolving the club design incorporating purple, white and cyan with the UCLU type logo we set to work to give them something fresh and bold.

Five ideas were initially created with two an evolution of the current kit and very classic, whilst the others were much more contemporary and eye catching. 

It's crucial for us to provide a variety of options in order for the client to provide clear feedback with no favouritism should be us. The ideas are designed to give clear emotional responses whether positive or negative that helps us formulate the final design.

Often feedback would incorporate several elements from across the designs but to our pleasant surprise their was a clear winner and with no significant changes. The polite email simply said:

"I've shown the committee the designs and we love option 3, would it be possible to go down that route please?"

We completed the design and provided artwork and pricing forms so the club could do a push during fresher's week and the orders came rolling in.

We hope that if you ride for a university cycling club, you will see the benefit of working with us to attract new members, but also to entice alumni to buy kit and thus support new students in joining and building the clubs funding.

"Working with Milltag has been so simple; it’s refreshing to be able to meet the team and see the process of kit going from a design to reality. The end product is some amazing kit - I’ve never had kit that looks so good but is also consistently comfortable and yet still a race fit. Whether we’re doing a TT or a long point-to-point bike tour my go-to ensemble is my Milltag kit. Having a full range of both men’s and women’s clothing is a big positive for us, especially in a club that has so many women. I would recommend Milltag to any university club without a second's thought." 

Kitty Dennis 
Club Secretary UCLUCC