Latest Design Project
Londoners on Bikes
The Londoners On Bikes campaign has been set up to provide London cyclists with the key information in the run up to the Mayoral election on 3rd May 2012.
Transport is massive issue with the number of commuters and accidents increasing year on year, and more importantly it’s the one thing the Mayor controls.
We got involved with the campaign as fellow London cyclists and have provided all the branding and assets simply to try and make a difference.
The most important thing for the brand was that it should not imply any party political bias so choice of colour was crucial. In addition, the campaign needed to look serious yet very approachable – the public should feel an affinity to it immediately and be happy to associated with the way it looks as well as it’s mission.
So, cue some bright pink with black and white and you’ve got it!
If you live and cycle, or know anyone that cycles in London, please go to the site, download the assets, spread the word and most importantly, vote with your bike on 3rd May.
Londoners on bikes logo
Using the classic road-sign bike icon to help create the "on" meant no need to use the word twice!