Established in 1980, YCW is a icon in Yorkshire cycling. The initial contact from Fraz was purely to make the club kit. However, after a few conversations we offered to take a look at their brand in order to improve the kit and potentially create a shop collection too.
Inspired by the club colours of sky blue, orange and red (together with black and white) we created a classic cycle bands concept that could work across all manner of products.
The club kit was evolved and simplified but remains one of the most recognisable in the UK. Whilst the Shop collection is more subtle in its use of colour.
Having been on sale for a full season, we have needed to do a second and third production run and it’s fair to say that we are proud to work with such a well established shop and look forward to working together for many years.