Shop We are proud supporters of independent bike shops. That’s why we created Shop+. Let us design and create a clothing collection for your bike shop providing you with an exclusive range for your brand that can’t be found anywhere else. It means no more customers trying on clothing to check the fit before ordering online at a discount, a greater margin to earn and maximum exposure for your shop.


York Cycleworks

Established in 1980, YCW is a icon in Yorkshire cycling. The initial contact from Fraz was purely to make the club kit. However, after a few conversations we offered to take a look at their brand in order to improve the kit and potentially create a shop collection too.

Read about the branding process.

Inspired by the club colours of sky blue, orange and red (together with black and white) we created a classic cycle bands concept that could work across all manner of products.

The club kit was evolved and simplified but remains one of the most recognisable in the UK. Whilst the Shop collection is more subtle in its use of colour.


Having been on sale for a full season, we have needed to do a second and third production run and it’s fair to say that we are proud to work with such a well established shop and look forward to working together for many years.