With vast experience in designing identities for major brands before Milltag was established, we are uniquely placed to be able to create new brands or rebrand your cycling specific  business or project to include all the usual requirements but also custom cycling kit.

We specifically pride ourselves on the work we do branding bike shops. We understand that these shops often have little experience in branding and also a concern for the cost of undertaking a radical overhaul. With our Shop+ program, we are able to work the costs and time of branding into the purchase of clothing and therefore make the process as simple and cost effective as possible.

Take a look at the case studies for examples of the Shop+ process and contact hello@milltag.cc if you would like us to work on your brand.

CASE STUDY

York Cycleworks

Established in 1980, YCW is a icon in Yorkshire cycling. The initial contact from Fraz was purely to make the club kit. However, after a few conversations we offered to take a look at their brand in order to improve the kit and potentially create a shop collection too.

We understand that independent bike shops may have little experience in brand identity and also a concern for the cost of undertaking a radical overhaul. But with Shop+ we are able to work the costs and time of branding into the purchase of clothing and thus make the process as simple and painless as possible.

The old brand was a ‘C’ logo in a rather Specialised style (!) with the tagline ‘Tailwinds Always”.

Inspired by the club colours of sky blue, orange and red (together with black and white) we created a classic cycle bands concept that could work across products.

The logo was a little more tricky. A good logo in today’s world has to work alone as well as a tiny thumbnail icon on social media on your mobile. We were also conscious that the full logo should be fairly corporate and that there was a possibility of a secondary treatment that was softer and had more personality, a bit more retro if you like.

YCWBrand

The team loved the new direction and immediately put the new brand into practice.

Read about the clothing collection.