Milltag was born out of a passion for life in the saddle.

The individual freedom that cycling provides is intoxicating, it’s the perfect synthesis of speed and ease, force and grace. On the bike you remove yourself from the world, it’s just you versus the tarmac or mud and all that mother nature can throw at you.

But bike riding is about more than cogs and chainsets. The bike you ride and the jersey on your back says so much about who you are, or it should do. The technical quality of the lowly cycling jersey might have advanced since the woolen classics proudly worn by Anquetil, Merckx et al, but you can’t say the same for the designs that appear on them. All too often these days jerseys are either plastered with sponsors’ logos or banal designs indistinct from other generic sportswear.

Started in 2010, by passionate cyclists and graphic designers Ed Cowburn and Pete Kelsey, Milltag began by producing bespoke, limited edition, high quality cycling jerseys designed in collaboration with leading artists and designers from around the world. Like art, the jerseys are produced in very limited runs – that means that you are purchasing a garment that is practically unique, lovingly created and guaranteed to be the envy of the rest of those on two wheels.